Most agencies arrive with the same handful of questions. Rather than a brochure, here are the answers.
What agencies ask
Do our clients ever see your name?
No. Outreach, correspondence and delivery all run under your agency's identity. We have no reason to appear and every reason not to — an arrangement like this stops being useful the moment the client learns about it.
What do you need from us to start?
A single brief: the client's audience, roughly what the piece should say, and the kind of publication you have in mind. If you are not sure what is realistic, say so and we will tell you before you promise anything.
What happens if a placement is not available?
You hear it from us at the confirmation stage, not after a deadline has passed. Nothing is presented as possible until an editor has agreed it is.
Are you going to approach our clients directly?
We hold no client accounts of our own and do not pitch to businesses we meet through agency work. It is a fair question and the reason we answer it in writing.
Do we have to commit to volume?
No. Some partners send one brief a quarter and others keep a standing pipeline. The process is the same either way; only the frequency changes.
About
We connect agencies with publications that will actually take the piece. That means dealing with the editors who run those titles rather than working from a list, and agreeing terms before a word is written.
The team is small and deliberately so. Every brief has one person attached to it from arrival to publication, which is less impressive on paper than a department and considerably more useful when something needs a decision.
Privacy
No cookies, no analytics, no tracking on this site — there is nothing here that watches you read it. Email you send us is kept for the life of the correspondence and shared with nobody.